Copyright © Mario Carini
http://www.entrepreneurcircle.com/
If you do any kind of advertising online, you know about Traffic Exchanges. The idea is a simple one. You surf other people’s websites and in return your site is seen by someone else. Such programs promise that your site will be seen by thousands depending on how often you surf and whether you’ve chosen to become a pro member in their program.
Which sounds good.
But there’s one major flaw with typical traffic programs. While they can claim thousands of hits, those hits are low in quality and seldom lead to someone actually READING through your site. The typical marketer’s interest is in having his own site noticed. In order for him to get the maximum exposure he has to surf hundreds of sites to get the points or credits he wants for his business.
That means he’s NOT INTERESTED in what you have to offer!
The typical marketer only SURFS FOR CREDITS!
Statistics say that 1 to 3% of viewers ever stop long enough to read your site. And the percentage of actually getting a CUSTOMER out of those 1 to 3 is even lower! That makes surfing through traffic exchanges largely a waste of time!
You may have the best site in the world, but it won't help unless the viewer stops to read it. Most affiliates who are starting out in a web business for the first time, don't have the financing to build or have an enticing website constructed for them. Putting aside the fact that surfers rarely stay long enough to read a site, having the standard affiliate site given out to thousands of other affiliates puts you at a severe disadvantage. Obviously no one is going to read a site he's seen dozens of times before. All he's likely to do is wait out the required time so he can surf to the next site.
Traditional traffic exchanges understand these problems and try to make up for this problem with more hits to your site so long as you upgrade and more exposure through advertising to their members, solo ads to subscribers of their newsletters and other incentives, but the fact still remains that your site has to be read if you even hope to get a customer.
Given these points, there’s not much chance someone will read what you have to offer.
There has to be a better way!
With the onset of Web 2, we’re beginning to see new traffic exchange programs that have a better system in place which guarantees better quality hits through incentives that focus more on reading time as opposed to the quantity of sites that get surfed through. Typical exchanges require the surfer to stay between 10 to 20 seconds before being able to surf to the next site. The time spent on the site is not nearly as important as the quality of the time spent at the site.
Take the example of a storefront window. Of course a bland display, like a disorganized website, won’t attract many viewers, but those sales notices and colorful displays offering 50% off of merchandise will make the viewer stay much longer than 15 seconds, at least long enough to read those notices.
The traditional incentives should remain, but the focus must be on a reasonable guarantee that surfers will know what you offer and the best way to insure that is by asking questions about the site they visit that requires them to find the answer. If they don’t find that answer, they don’t receive credits and have to continue viewing the site until they find that answer.
That’s a far better system than waiting out the time with no more than a glance at the computer screen!
Which would you prefer: Surf for hours to accumulate a vast amount of points so you can have hundreds of others surf through your site unread or have your site actually read by surfers who are required to read your page and cut down on all that useless surfing time?
One of the best such sites is The Power of a Dollar (POAD, for short). You only need to surf a minimum of 3 sites per day to have your site seen, if you are a free member. You just answer a basic question about what you read before being credited with points that gets your site read by another surfer. You don’t need to surf thousands of sites unless you have the time for it. The quality is what counts.
POAD solves the main problem of traffic exchanges and offers similar, if not better, incentives to make surfing a joy and gives you the feeling that you aren't wasting time and that someone is actually reading your offer. And that's what a traffic exchange program should do!
To really understand and try out the system of this new traffic exchange program, you need to go here: http://www.poadteam.com?a=6037721c
About the Author
Mario Carini lives near
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